The Gambling Peak

Jet Li isn’t Bruce Lee.

And it’s a good thing if you’re a movie fan.

Jet Li is much more interesting to watch. Instead of seeing a permanent scowl, like the one attached to Bruce’s face, Jet Li’s countenance is super subtle, mobile, and complex.

You can see him trying to restrain himself, waging inner battles that call for tremendous restraint. Staring forward, trying to appear impassive and inscrutable, Jet Li speaks volumes about his characters.

By comparison, Bruce Lee’s characters are open books with far too little written inside.

“Kiss of the Dragon” is a Jet Li story. He created the plot, the concept, and he has a good grasp of what it means to develop a hero.

Generally, heroes are RELUCTANT. They’re not looking for a fight. In this sense, they’re connected to the ideal martial artist, a person who only fights when there is no alternative.

With Bruce Lee’s characters, you can hear the chained tiger roaring inside of him; he always has to prove himself.

Of course, there is Bruce Lee, the legend, and that is a different matter, as is the Bruce Lee who wrote a book on a martial art that he developed, or assembled, if you will: Jeet Kune Do.

And there is Bruce Lee, the first Chinese American to breakthrough to the big time, to become a heroic film icon in the United States.

Arguably, if there hadn’t been a Bruce Lee, there wouldn’t be a Jet Li.

I haven’t told you much about “Kiss of the Dragon,” have I?

It’s a good film with a lot of fun fight scenes, including a semi-comedic encounter between Jet Li and a room filled with Black Belts at a Parisian police station.

Speaking of Paris, it’s beautiful, and you’ll definitely get a “Kiss” of it, in this movie.

Acupuncture and acupressure will also catch your attention by being used in ways that you’ve never imagined.

With all due respect to Bruce, this is Jet Li, at his best.

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com. For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com

This is the first article of a three-part series. I decided to try
something a little different and illustrate the marketing
challenges of a small business. I’m using one of my clients,
PrescottWeddings.com (you can read more about PWC,
including a testimonial from the owner of PWC, on my Web
site, http://www.writingusa.com)

PWC is an online resource guide for couples planning their
weddings. Along with a ton of information for brides and
grooms, the site includes a resource guide where local
businesses can advertise their products and services.

We launched PWC in November 2001. Like many start-up
businesses, PWC didn’t have much money for marketing.
Yet we had two major challenges (three counting the limited
budget):

1. PWC had to attract two kinds of target markets to the site
– advertisers and couples — essentially at the same time.
And if that wasn’t bad enough, we had to appeal to each
group even though one was dependent on the other —
advertisers wanted brides and grooms logging onto the
site, and brides and grooms wanted a complete resource
center.

2. Several bridal print publications had come and gone in
Prescott — and had burned their advertisers while racing out
of town. Businesses were understandably hesitant about
sinking their money into another bridal venture.

Armed with those challenges, we went to work. Now, just
over two years later, PWC enjoys well over 40,000 hits a
month and has increased its advertising base by over
600%. On top of that, PWC is well on its way to establishing
a reliable brand in not just Prescott but throughout Yavapai
County.

So how did we do it? A great Web site with great content (but
more on that in a later article) plus three main marketing
strategies:
1) Using print to drive traffic online
2) Thinking small
3) Frequency, frequency, frequency

I’ll cover number two and three in the next two articles. Today
we’ll talk about number one: Using print to drive traffic
online.

The cornerstone of PWC’s marketing program has been
print advertising, more specifically monthly advertising in the
local newspaper. Print advertising is an excellent choice for
many businesses — from small to large. In fact, it’s not
uncommon for small and medium-sized businesses to
build their advertising program around print.

The strength of print advertising is its flexibility. Print
publications come in a variety of shapes and sizes. They
can appeal to a broad readership or a narrow one. They can
be published every day or once a year. This variety gives you
a lot of flexibility in fitting print advertising into your
campaigns.

You can also track print to a certain extent (coupons in
newspapers for example). Print is physical, allowing your
customers to carry something around with them.

However, print’s weakness is also its strength. It’s a visual
medium only, so it requires more effort and interaction from
your audience to make an impact (they need to stop and
read it).

In the case of PWC, we chose monthly advertising in the
local paper as the foundation of our marketing program. We
decided upon the local newspaper because it has the
broadest reach. Prescott isn’t big enough to have its own
evening television news, so the newspaper is the best
vehicle for local news.

If you live in a big city, the local newspaper may not be
practical because of cost. In that case, you may want to try a
niche newspaper or magazine, like a business or lifestyle
journal, or maybe a regionalized newspaper. In Phoenix for
instance, the Arizona Republic is the main newspaper, but
all the cities around Phoenix, like Scottsdale and Tempe,
also have their own papers.

Because PWC is a Web site, there’s an assumption we
should be using only online methods to advertise. Online
methods are good, and PWC does use them, but they only
take you so far. Print is a part of the “real world” — something
you can touch and pick up, not virtual like a Web site. Print
has also been around a lot longer, and carries more trust
with it. We found by using print, some of that trust and “real
world” essence rubbed off, making PWC seem less
anonymous and more like a “bricks and mortar” business
(a business with a store front).

Also, since we were trying to drive local traffic to the site, it
made sense to advertise locally rather than attracting
people from all over the world. But even with our local
advertising, we still have a substantial number of visitors
from around the state, including Phoenix and Tucson, as
well as all over the globe.

The point of our marketing program was to advertise
regularly so we could both build the PWC brand and drive
traffic to the Web site. Yet it was essential to keep our costs
down. So we leveraged our monthly newspaper advertising
to stretch our marketing dollar as far as we could. More on
that and how we “thought small” in Part 2.

Michele Pariza Wacek owns Creative Concepts and
Copywriting, a writing, marketing and creativity agency. She
offers two free e-newsletters that help subscribers combine
their creativity with hard-hitting marketing and copywriting
principles to become more successful at attracting new
clients, selling products and services and boosting
business. She can be reached at http://www.writingusa.co
m

In the Mountains of Haiti

(In the City)

July is a hot monthsweating
Poverty out on every street
(In Port de Prince); mixing

Memory with desire causes stirring.
Not much rain in Haiti (in 1986);
Summer kept us busy, building
A medical clinic, in the mountains….

(In the Mountains)

A new life, for the dried-up village.
With only a shower of sun-beams
(Resting) coming over my shoulders

I stopped work to rest;
The others (young) kept working in the sun,
They all got sickbed-ridden.
And my teammates became frightened.

(Night comes)

A heap of fragmented images
Where the sun-beams used to beat
(And the dried up foliage gave no shelter)

Gave-way, to the sounds of crickets
And night’s voodoo drums.
Shadows from rocksextended out
Seemed to shout, shouttalk!…

(Night Noises)

I never knew what they were thinking
Somehow, they seem to speak to me now.
Footsteps; fires crackling; voices chanting:

By bushes, tress, and hutsall about;
All nightly noises that never stopped
No wind under the doornothing;
You see, know nothingonly hear

(…you are alive).

Note [#777; 7/27/05]: The author spent some time in Port de Prince, Haiti, at an Orphanage doing some work with the children; helped put on a puppet show; as well as the author spending some time in the mountains of Haiti, doing some work on building a medical clinic with a team from his church for a village that had no medical means; 19-students; he was the elder you could say, or one of the two; back in 1986.

In Spanish

En las montaas de Hait

(En la ciudad)

Julio es un mes caluroso-hmedo
La pobreza afuera en cada calle
(En el puerto de Prncipe); mezclando
La memoria con el deseo causando emocin.
No llova mucho en Hait (en 1986)
El verano nos mantuvo ocupados, construyendo
Una clnica medica, en las montaas….

(En las montaas)

-una nueva vida, por la desértica villa.
Con solamente una ducha rayos de sol
(Descansar) que viene sobre mis hombros
Paré el trabajo para descansar un rato-;
Los dems (jvenes) se mantenan trabajando en el sol,
Todos ellos consiguieron enfermarse postrados en cama.
Y mis compaeros de equipo llegaron a estar asustados.

(La noche viene)

Un montn de imgenes fragmentadas
Donde los rayos del sol-solan golpear
(Todo el follaje seco no consigui dar refugio)
Dando paso, al sonido de los grillos
Y los tambores voodoo nocturnos
Las sombras de las rocas, extendidas.
Parecan gritar gritar, conversando con gritos!…

(Ruidos nocturnos)

Yo nunca supe lo que ellos estaban pensando
De algn modo, ellos parecan hablarme ahora.
Pasos; crujido de fuegos, voces cantando:
Por arbustos, y chozas, – todo cerca:
Todos los sonidos nocturnos que jams pararon-
Sin viento debajo de la puerta- nada;
T ves, no sabes nada- solo oyes
(Tu estas vivo).

Nota (#777; 7/27/05):El autor pas algn tiempo en Puerto Prncipe, Hait, en un orfanato haciendo algn trabajo con los nios; ayudndoles a poner un teatro de tteres; As como el autor paso algn tiempo en las montaas de Hait, haciendo algn trabajo en el edificio de una clnica medica con un grupo de su iglesia para la villa que no tena ningn medio medico; 19 estudiantes; el era el mayor Ud. podra decir, o uno de los dos; atrs en 1986.

Poet, Dennis Siluk http://dennissiluk.tripod.com

From the CCNA to the CCIE, ISDN is one of the most important technolgies you’ll work with. It’s also very common in the field ISDN is frequently used as a backup connection in case an organization’s Frame Relay connections go down. Therefore, it’s important to know ISDN basics not only for your particular exam, but for job success.

ISDN is used between two Cisco routers that have BRI or PRI interfaces. Basically, with ISDN one of the routers places a phone call to the other router. It is vital to understand not only what causes one router to dial another, but what makes the link go down.

Why? Since ISDN is basically a phone call from one router to another, you’re getting billed for that phone call — by the minute. If one of your routers dials another, and never hangs up, the connection can theoretically last for days or weeks. The network manager then receives an astronomical phone bill, which leads to bad things for everyone involved!

Cisco routers use the concept of interesting traffic to decide when one router should call another. By default, there is no interesting traffic, so if you don’t define any, the routers will never call each other.

Interesting traffic is defined with the dialer-list command. This command offers many options, so you can tie interesting traffic down not only to what protocols can bring the link up, but what the source, destination, or even port number must be for the line to come up.

One common misconception occurs once that link is up. Interesting traffic is required to bring the link up, but by default, any traffic can then cross the ISDN link.

What makes the link come down? Again, the concept of interesting traffic is used. Cisco routers have an idle-timeout setting for their dialup interfaces. If interesting traffic does not cross the link for the amount of time specified by the idle-timeout, the link comes down.

To summarize: Interesting traffic brings the link up by default, any traffic can cross the link once it’s up a lack of interesting traffic is what brings the link down.

Just as important is knowing what keeps the link up once it is dialed. Why? Because ISDN acts as a phone call between two routers, and it’s billed that way to your client. The two routers that are connected by this phone call may be located in different area codes, so now we’re talking about a long distance phone call.

If your ISDN link does not have a reason to disconnect, the connection could theoretically last for days or weeks before someone realizes what’s going on. This is particularly true when the ISDN link is used as a backup for another connection type, as is commonly the case with Frame Relay. When the Frame Relay goes down, the backup ISDN link comes up when the Frame Relay link comes back not billed for all that time.

To understand why an ISDN link stays up when it’s not needed, we have to understand why it stays up period. Cisco’s ISDN interfaces use the idle-timeout to determine when an ISDN link should be torn down. By default, this value is two minutes, and it also uses the concept of interesting traffic.

Once interesting traffic brings the link up, by default all traffic can cross the link. However, only interesting traffic resets the idle-timeout. If no interesting traffic crosses the link for two minutes, the idle-timer hits zero and the link comes down.

If the protocol running over the ISDN link is RIP version 2 or EIGRP, the most efficient way to prevent the routing updates from keeping the line up is expressly prohibiting their multicast routing update address in the access-list that is defining interesting traffic. Do not prevent them from crossing the link entirely, or the protocol obviously won’t work correctly.

With OSPF, Cisco offers the ip ospf demand-circuit interface-level command. The OSPF adjacency will form over the ISDN link, but once formed, the Hello packets will be suppressed. However, the adjacency will not be lost. A check of the adjacency table with show ip ospf adjacency will show the adjacency remains at Full, even though Hellos are no longer being sent across the link. The ISDN link can drop without the adjacency being lost. When the link is needed, the adjacency is still in place and data can be sent without waiting for OSPF to go through the usual steps of forming an adjacency.

This OSPF command is vital for Cisco certification candidates at every level, but is particularly important for CCNA candidates. Learn this command now, get used to the fact that the adjacency stays up even though Hellos are suppressed, and add this valuable command to your Cisco toolkit.

One myth about ISDN is that Cisco Discovery Packets keep an ISDN link up. CDP is a Cisco-proprietary protocol that runs between directly connected Cisco devices. There is a school of thought that CDP packets have to be disabled on a BRI interface in order to prevent the link from staying up or dialing when it’s not really needed. I’ve worked with ISDN for years in the field and in the lab, and I’ve never seen CDP bring up an ISDN link. Try it yourself the next time you’re working on a practice rack!

Chris Bryant
CCIE #12933

Chris Bryant, CCIE #12933, is the owner of The Bryant Advantage (www.thebryantadvantage.com), home of free CCNA and CCNP tutorials, The Ultimate CCNA Study Package, and Ultimate CCNP Study Packages. Video courses and training, binary and subnetting help, and corporate training are also available.

For a FREE copy of his latest e-books, “How To Pass The CCNA” or “How To Pass The CCNP”, send a request to chris@thebryantadvantage.com today !

SOCIAL SECURITY BENEFITS

Social Security members who were born before the year 1938 are qualified to full social security retirement benefits which will be given when they reach the age of 65. However, for those who just applied for their Social Security in the year 2003, the required age for full retirement benefits will increase to 67. The increase to be implemented is gradual just take for example those members born in 1940 they may be able to get their full retirement benefits when they attained the age of 65 and 6 months. For those members born in 1950 they can get their full retirement benefits at the age of 66 and for those born in 1960 onwards, their full retirement benefits will be given to them at the age of 67.

Social Security also offers early retirement benefits however at a reduced retirement amount. The early retirement is available at age 62 of members. The disadvantage of taking an early retirement benefit is that the monthly benefit is permanently reduced. On the contrary, members who take the early retirement option will be able to receive their benefits for a much longer period of time.

For those who tend to work beyond the full retirement option, the extra income they earn during those extra working years will increase their average income and will likewise increase their monthly retirement benefits. And another advantage for not applying for early retirement is that there are no earning limit for people ages 65 or older.

SOCIAL SECURITY DISABILITY BENEFITS

In order to qualify for social security benefits, members applying must be suffering from a physical or mental impairment that is keeping him or her from doing any important work for at least a year. Another consideration is that the disability condition is anticipated to result in the death of the disabled member.

Disabled members are expected to file their disability claim the soonest time possible since disability claims really takes a long time to process. In most cases the monthly disability benefit if approved begins on the sixth month of the disability.

The Social Security Disability Benefits is reduced when members have other government disability benefits. The standard rule for the amount of disability payments that a member or his/her family is supposed to receive must not exceed 80% of the averaged earning before a member becomes disabled.

The Social Security Benefits is given until the member’s condition improves and returns to work. However, if ever the member didn’t recover from his or her disability the disability benefit continues as well as the Medicare benefit.

For suggestions and comments kindly visit
Los Angeles Social Security Disability Attorney

About the Author

Jinky C. Mesias is a graduate of Bachelor of Arts and Sciences in Business Administration Major in Business Management. She is at present an Associate Manager of a Life Insurance Corporation and a freelance writer.

Stress, America’s #1 health problem, is a leading cause of major illness. In fact, heart disease, high blood pressure, and depression are just some of the harmful effects of stress. Research has shown that releasing stress and learning how to relax promotes a healthier, happier, and more fulfilling life.

Here are 3 easy ways to reduce your stress fast.

1. Breathe Deeply

Take 3 slow deep breaths. Taking the breath from your diaphragm, through your nose, holding for about 2 seconds and then slowly exhaling through your mouth. Why slow deep breaths? Because when we are under stress, we tense up, constricting the oxygen to our body. Taking slow deep breaths brings oxygen throughout our body resulting in feeling centered and releasing stress. Giving your body much needed oxygen will release tension and stress fast.

2. Meditate

The purpose of meditation is to relax and to release stress. Meditation allows the body to relax and permits a means to release the “chatter” in your mind. It is important for you to know that there is no right or wrong way to meditate. Meditation is simply a form of concentration and focus; it is a process that quiets the mind. Since much of our negative stress is caused by our own thoughts, this is an especially useful method.

Here are steps for a popular, quick, and easy guided mediation:

1. Get into a comfortable position and close your eyes.
2. Take 3 deep breaths.
3. Visualize all the stress in your mind and body as a cloud of gray smoke. Allow this cloud to be released through the crown of your head. Imagine the gray cloud floating into the sky and disappearing. Feel the weight of the stress being releasing out of your body and into the cloud. Allow your shoulders to drop and continue until you have no more gray smoke or for about 10 minutes.
4. Imagine a healing white light that has surrounded your body. Feel the warmth of this light and allow it to infiltrate your body. Slowly open your eyes.

3. Try Hypnosis

This technique involves sitting comfortably with your eyes closed while listening to suggestions. Hypnosis is relaxation, focus, and suggestion. Using these three elements your mind and body will enter into a deeply relaxed state that gives you an overall sense of well being and tranquility. Hypnosis is one of the oldest and most natural modes of healing dating back to 1000 B.C. In 1958 the American Medical Association approved the therapeutic use of hypnosis. This brought mainstream recognition that hypnotherapy was a valid and legitimate form of healing. During this time hypnotherapy was respected and accepted in America.

Meditation & Guided Imagery are techniques that use the natural power of the mind in creating what you want in life. Einstein estimated that we only use 10% of our brains. In practicing Meditation and Guided Imagery, we have access to the other 90%. Since thoughts are one of the most powerful possessions we can have, it is important to keep the thoughts and images positive. Meditation and Guided Imagery works because the Physical Universe is energy, this energy is vibrating at different speeds. Energy is magnetic causing similar thoughts to attract other similar thoughts. What we dwell on, we will attract. Thoughts and ideas are high vibrating forms of energy and are very powerful. Form then follows ideas. This is the reason that thoughts and ideas in Meditation and Guided Imagery particularly must be in a positive form.

Here are some steps to make

Meditation and Hypnosis more effective.

1. Desire- You must have the desire to make a positive change in your life.
2. Belief- You must believe in the power of the mind.
3. Acceptance- You must accept the process of Meditation and Hypnotherapy including the results.
4. Set you goal- Decide on what you want and be committed to it.
5. Create a Clear Idea or Picture- Create the vision in your imagination and make it clear.
6. Focus on it often- Keep the images of your goal in your mind as often as possible.
7. Give it Positive Energy- Keep your frame of mind and thoughts positive.
8. Look For the Positive Changes- Look for the subtle ways Meditation and Hypnosis are changing your life, and believe in the magic of life!

Marla Sloane Ph.D. is a successful author and speaker. Her Daily Positive Affirmations subscribers have reached world-wide proportions, and her book, “The Masks We Wear and How to Live Without Them” is at the heart of her teleclasses; Live Your Best Life. Marla has also produced, Trilogy of Meditations, for your Mind, Body, and Spirit, which is distributed nationwide, and in Europe. You can visit her web site at: www.marlasloane.com.

marla@marlasloane.com

If you have a credit card (most Americans have over 10) then you’ve probably received an offer called a “payment holiday”. You’ll receive a letter that says something to the effect, “That because XYZ Credit Card Company understands how difficult it is for some families around this time of year to make ends meet (or whatever other excuse they can come up with) that you are being given the opportunity to take a month off from making your monthly payment as a ’special gift’ and thank you for being such a valuable customer.”

Sounds Good on the Surface but Why Are They Doing It?
Typically, payment holiday offers have a high acceptance rate. A high percentage of individuals feel it’s a wonderful thing to be able to take a month off from the stress of having to make another payment. However, what they don’t usually realize is that these so-called “holidays” really aren’t a gift at all. They are simply are way to increase profits for the credit card companies.

It’s a Win-Win For the Credit Card Companies
Hmm… So how can letting me skip a payment earn them more money? Well, here’s where the slight of hand comes in. If you read the small print in any credit card agreement you’ll quickly realize that the payment holiday isn’t interest free. You are still being charged interest and because you’re not paying anything back for a particular month that interest will be there next month for you to pay compounded interest on or interest upon interest.

Here’s an example that hopefully with help clarify the principal I’m trying to convey. Let’s say you were paying back $1000 of debt at 1.5% per month (or about 19.5% per year) with a minimum payment each month of 2% (or about 26.82% per year).

If you made the minimum payment for all 12 months, you would have paid back $233.51 and you would still owe $941.62 at the end of the year. Your debt has been reduced by $58.38 and you’ve lost $175.13 in interest.

However, if you were to take a payment holiday you would pay 2% per month for only 11 months or (24.3% on your debt) or $217.80 and you would still owe $960.55 at the end of the year. You end up paying about $38 for the privilege of not making a single payment of about $20 (2% of $1,000). In other words, your month off cost you almost two months of payments.

Don’t worry if you don’t understand all the math – it’s suppose to be confusing. In fact, it was specially designed by mathematicians and marketers to be as confusing as possible to keep you from being able to figure out what a bad deal you’re getting. Case in point, if you hadn’t read this article would you have thought twice about turning down the next “payment holiday” offer you receive? And remember… don’t fall for it because the more you owe, the more that “holiday” will cost you. Instead, you should consider doing everything you can to pay off all your debt as quickly as possible.

If It Sounds Too Good
The old saying, “if it sounds to good to be true then it probably is” certainly applies here and remember that no-one ever gives away anything of value for free, that is with no strings attached – especially the credit card companies. Anytime they offer you anything, it’s because they are going to make a profit and if you can’t see how they benefit, be suspicious because it’s probably just the next slight of hand trick to come down the pipe that is being used to quietly milk you out of a little more interest.

This article may be reproduced only in its entirety

Kevin Erickson is a contributing writer to: Debt Management | Credit Card Debt | Consolidate Debt